BMW Brand Book

#LFW

Anya Hindmarch LFW A/W 2016

Dissertation Project: Mind&Body

For my final project at Nottingham Trent University I have established and launched my own brand. The brand focuses on the relationship between mental health and well-being, and how they react with each other. MIND&BODY makes wearable devices for monitoring your fitness as well as your wellness and sleep: together they all create a 'happy well-being.' 

Research has discovered a potential gap in the wearable market, as well as in the health and wellness sector. The Market of Prevention.

The device allows you to use preventative techniques to help gain control over your stress and anxiety whilst also keeping fit too! It can help you achieve your goals, whether that be to establish a routine, create a suitable sleeping pattern or loosing weight. 

Found below is the final stages of my dissertation. 

(L-R) Dissertation and Brand Book 

(L-R) Dissertation, Business Cards, A5 Leaflet and Printed Pen 

 Stationary including Letterheads and Business Cards

Printed Logo bag, complete with work inside.

QUESTIONNAIRE AND SURVEY BOOKLET

                                               

Executive Summary